Our Ethos

“Whatever your hand finds to do, do it with your might, for there is no work or thought or knowledge or wisdom in Sheol, to which you are going.” Ecclesiastes 9:10 ESV

In the year of 1998, Smell Good Spa established itself as a business with a meager amount of  your typical fragrance oils and incense sticks. Significant growth began when we started to handcraft unique fragrance oil blends: hand-dipped incense, infused wholesome bath and body care and home fragrance products with those aromatic blends. Today, we continue to expand by introducing natural skin care. No business is an island, thus business-to-business partnerships, enterprising collaborations, and now, teaming up with one of the warehouse conglomerates, has increased Smell Good Spa’s reach nationally and internationally. 

Although Smell Good Spa is a personal care business, we stand on the ethos of being a brand for humanity. At the age of five, Co-Founder and Chief Product Creator, Itiel McVay was emotionally moved and felt immense sympathy for a homeless woman. The woman sat outside of a fast food restaurant, hungry, and passersby in the mix of the hustle and bustle briskly brushed her shoulder to pile into the restaurant. From that five-year-old point-of-view, Itiel’s desire to positively contribute to the economy of humankind evolved in her creative work. Smell Good Spa’s business culture is to care for humanity through the well-being of women. 

Smell Good Spa is a family partnership of human beings who righteously care for other human beings. We are in the humanity business. We do not meditate on generating six figures to consume. The meditation is on the work that we are blessed to do to not only care for the blessings bestowed on us, but to enrich the lives of those in need. We create; we work; we serve with purpose and on purpose. Itiel’s hands have found great work to do, and she is doing it with all of her might (and heart). Itiel is not an island as she continues her five-year-old goal in caring for humanity.