About Us

About Smell Good Spa

Welcome to Smell Good Spa, where fragrance and self-care come together in a meaningful way. Since 1998, Smell Good Spa has been creating handcrafted aromatic experiences through one-of-a-kind fragrance oils, hand-dipped incense, non-toxic home fragrance, and wholesome personal care products designed to nourish, hydrate, support, and care for healthy-looking skin.

At the heart of Smell Good Spa is a belief that everyday self-care can create moments of joy, confidence, and renewal. Each product is thoughtfully crafted with gratitude for the women who give so much of themselves as caregivers, professionals, partners, mothers, and community builders. Smell Good Spa celebrates the simple yet powerful experience of living good, feeling good, and smelling good.

The Beginning of a Fragrance Journey

Founded in 1998, Smell Good Spa began with a passion for fragrance and a small collection of traditional fragrance oils and incense. The brand’s evolution accelerated through the creation of original handcrafted fragrance oil blends, which became the foundation for signature hand-dipped incense, home fragrance, and bath and body products.

Today, Smell Good Spa continues to expand its offerings with natural skincare and personal care products created to support healthy aging skin and intentional self-care routines. Through partnerships, collaborations, and growing relationships with businesses and retail networks, Smell Good Spa continues to share its handcrafted creations with customers near and far.

A Brand Built on Humanity

While Smell Good Spa creates fragrance and personal care products, the deeper purpose behind the brand reaches beyond what is placed in a bottle or jar. The company was built on the belief that caring for people is at the center of meaningful work.

The inspiration behind this mission began early in the life of Co-Founder and Chief Product Creator, Itiel (endearingly called Smell Goods Lady). At five years old, she experienced a moment that deeply shaped her perspective. Seeing a woman experiencing homelessness outside a restaurant, surrounded by people moving through their daily routines, sparked a lasting desire to contribute positively to the lives of others.

That childhood compassion grew into a lifelong commitment to creating through service, entrepreneurship, and care. Smell Good Spa’s guiding purpose is to care for humanity through the well-being of women.

Creating With Purpose

Smell Good Spa is a family partnership built by people who believe business can be a meaningful way to serve others. The brand is driven by creativity, craftsmanship, gratitude, and the desire to create products that bring comfort, confidence, and joy into everyday life.

Through fragrance, self-care, and community-minded entrepreneurship, Smell Good Spa continues to grow with intention. Every creation represents the dedication, heart, and hands behind the work.

Today, Itiel continues the vision that began as a child: using creativity and enterprise as a way to uplift, encourage, and support others.

Smell Good Spa is more than a personal care company. It is a brand built around connection, care, and the belief that feeling good is part of living well.

The Journey Continues

Over the years, Smell Good Spa has continued to evolve. The brand’s story is one of growth, learning, resilience, and gratitude. Each chapter has shaped a deeper understanding of what it means to create with purpose and serve with intention.

Itiel is also an advocate for enterprising women in the handcraft industry and the author of Enterprise - A Holistic Anthology of Experiences Through a Black Woman’s Lens, sharing perspectives on how past and present life guides her entrepreneurial spirit for meaningful work.

Thank you for being part of the Smell Good Spa journey.

live good. feel good. smell good.™